Digital marketing · Content · Design
I bring strategy and creative work together, from finding the right message to making the video, design or campaign that carries it.
Strategy + Creativity + Content + Communication
01What I do
Strategy, audience research, positioning, campaign thinking and online growth.
View workContent planning, platform strategy, engagement, optimization and tracking.
View workCreative concepts, storytelling, educational and short form content.
View workReels, TikToks, promos and explainers with captions, motion graphics, transitions.
View workHooks, captions, video scripts and persuasive promotional copy.
View workPosters, thumbnails, ads, social graphics and campaign visuals.
View work02Proof of work
Case study
Diagnosed why 27M+ views weren't converting, and built a three phase growth roadmap.
Strategist · AnalystView project
Social media
Bio, pinned posts and FYP traffic analysis showing 97.4% of impressions from For You.
Social Media ManagerView project
Script 03 · Fitness
"Tomorrow doesn't train. Today does."
Copywriting
60 second ad scripts with shot lists and Amharic voiceover.
Copywriter · ScriptwriterView project
03Case study · Social media audit
Five accounts across entertainment, fitness, beauty, craft and events had strong organic reach, but views weren't turning into leads, bookings or sales.
Audit profiles, content, and analytics side by side to find where attention was leaking out of the funnel.
Reviewed bios, pinned posts, video grids and TikTok analytics (traffic sources, engagement, shop data).
Proposed a plan to improve profiles, refine content and test paid promotion with clearer paths to inquiries.
For one account, 97.4% of impressions came from the For You page. Funnybabies recorded 205.3K shares and 2.6M likes, while TikTok Shop showed £0.00 in sales. The recommendations have not yet been measured after launch.
Funnybabies
69.1K followers · 25.4M (annual)
Minte Fitness Coach
34.2K followers · 1.32M+
Rodas Makeup School
8,821 followers · 110K+
Bani Guitar
3,098 followers · 268K+
Mahi Decor
1,239 followers · 167K+
Analytics
365-day data
| Account | Followers | Likes | Views | Focus |
|---|---|---|---|---|
| Funnybabies @funnybabiess | 69.1K | 2.4M | 25.4M (annual) | Viral humor & baby ranking compilations |
| Minte Fitness Coach @minte.fitnesscoach | 34.2K | 392.1K | 1.32M+ | Workout routines & transformations |
| Rodas Makeup School @rodasrodaz | 8,821 | 118.6K | 110K+ | Academy training & student results |
| Bani Guitar @baniguitar | 3,098 | 23.0K | 268K+ | Handmade guitars & workshop craft |
| Mahi Decor @mahitaaa27 | 1,239 | 22.6K | 167K+ | Event decoration & ceremonies |
04Behind the content
Brand, audience, problem, objective.
Positioning, pillars, platform plan.
Design, write, edit, produce.
Review performance, A/B test, improve.
Polished, ready to use work.
05Video editing
Healthcare promo
Concept: Turn a specialist's expert advice into an clear awareness video for a local audience.
Approach: Direct to camera footage paced with Amharic captions and supporting illustrations.
Healthcare promo
Concept: Explain a health product clearly while keeping the brand and call line visible.
Approach: Product details, bold on screen text and branded end frame.
Healthcare promo
Concept: Build trust by introducing a surgeon and her service.
Approach: Clean name captions, hotline invitation to call and calm pacing.
Storytelling
Concept: Hook viewers with a mystery and keep them to the end.
Approach: Collage motion graphics, archival textures and suspenseful music.
06Graphic design
07Copywriting & scriptwriting
Seven sample commercials for different industries, with English scripts, Amharic voiceover, shot ideas, screen text and sound direction.
Objective: Product awareness + purchase
"Before you say a word, your shoes already said something."
Style is in the details. Work. Weekend. Night out. Confidence isn't something you put on… it's something you walk in.
Why it works: Opens on a sound + claim to stop the scroll, then builds identity before the product CTA.
Objective: Orders / foot traffic
"Don't watch this hungry."
Juicy. Fresh. Loaded. Crispy. Juicy. Delicious.
Why it works: Sensory triplets matched to fast detail cuts to trigger craving.
Objective: Membership leads
"Tomorrow doesn't train. Today does."
Motivational, cinematic build to a membership offer.
Why it works: Reframes procrastination as the enemy to create urgency.
Objective: Bookings
"Makeup isn't about hiding. It's about revealing."
Elegant, premium tone leading to a booking CTA.
Why it works: Shifts the emotional frame from insecurity to confidence.
Objective: Student enrollment
"Don't wait for opportunity. Prepare for it."
Modern education narrative ending on enrollment.
Why it works: Speaks to ambition and future motivation.
Objective: Business leads
"Being online isn't enough."
Premium agency tone, problem → solution → CTA.
Why it works: Names the pain most small businesses feel but haven't articulated.
Objective: Event inquiries
"A space becomes a memory."
Color. Texture. Light.
Why it works: Sells the emotion of the day, not the decoration itself.
08About me
I'm Elmodad Abraham. I work across digital marketing, video, writing and design because the best creative decisions come from knowing who you are speaking to and what you want them to do.
I have studied with HubSpot, Semrush, LinkedIn Learning, Skillshare, Domestika and Muyalogy. The work here shows how I put that learning into practice through edits, designs, scripts and a TikTok account audit.
I care about the details, but I always start with the purpose behind the work.
Learning
Certification
Practice
Projects
Professional growth
09Certifications
10Resume
Read my resume right in your browser, or save it as a PDF.
11Contact
If my work fits what your team needs, I would love to hear from you.